Hubspot Review

HubSpot Review Summary

HubSpot Basics

HubSpot is a software platform that offers Customer Relationship Management (CRM) and marketing automation. Built to improve marketing and sales efforts, the platform helps businesses get closer to their customers by allowing them to interact with leads more efficiently.

The company wraps its CRM across the five major aspects of your company—content management, marketing, sales, customer service, and operations.

The Content Management System (CMS) Hub allows businesses to create, manage, and optimize content. This system also has built-in SEO tools that help the user rank their pages in search engines.

Marketing Hub engages prospects with marketing tools that allow users to send emails, generate landing pages, track social media engagement, and keep tabs on which websites are sending traffic.

Sales Hub helps teams qualify leads, generate more sales pipeline opportunities through emails, phone calls, webinars, and more. Users can nurture accounts into revenue through blogging, landing pages, social media, SEO, and analytics before transitioning them into customers.

The Service Hub supports account management by engaging customers with chat and email support. The platform also provides chatbots that guide users to the information they are seeking.

The Operations Hub makes it easy for teams to sync contacts, automate processes, and clean customer data. It is where teams can monitor pipelines, track metrics, and generate reports.

HubSpot CRM Pros

  • Customer Relationship Management
    • You get up-to-the-minute visibility into your entire sales pipeline in a real-time, visual dashboard with detailed reports on activity and performance.
    • The easy-to-learn CRM database has information on 20 million businesses to simplify data entry.
    • You can track all customer contact points automatically, be they email, phone, notes, or meetings.
    • You can grow your prospects by connecting with and converting visitors with chatbots and live chat.
    • From a single universal inbox, your entire team can ticket, email, and chat with customers.
    • More than 875 integrations allow you to connect data between HubSpot CRM and your current apps.
    • The CRM database takes the place of spreadsheets, business cards, and other connections—letting you track everything in one spot.
  • Content Management System
    • You can build a cohesive website with pre-done themes and embedded SEO recommendations.
    • Drag-and-drop editing makes it simple to publish changes and the HubSpot CRM adaptive testing platform lets you split-test to find the perfect design.
    • Website analysis shows you what content generates the most leads and it fully integrates with the CRM platform for visitor tracking.
    • Your sites get a standard SSL and performance monitoring, and they can be developed locally.
  • Marketing
    • Marketing optimization tool ensures your blog is publishing content that is important to your audience and easily discovered by search engines and social media.
    • Ad management lets you see which ads are working and how social media is converting prospects into paying customers.
    • You can use forms, video, and chat to deepen the engagement with your audience.
    • Marketing automation lets you scale up and save time on email and account-based marketing.
    • Analytics let you make better decisions as you track and manage your leads.
  • Sales
    • You can create email templates as well as track emails and documents across your enterprise.
    • Phone calls can be made and recorded from a browser and then logged into the CRM system.
    • You can automate your sales process, use chat for a more personal approach, or combine them.
    • A mobile platform lets you schedule appointments, generate quotes, and manage contacts from any location or device.
  • Customer Service
    • You can create multiple ways for customers to get the answers they need—build a knowledge base, create a traditional help desk with ticketing, and offer chat in real time.
    • Report dashboards provide actionable information to improve the customer experience.
    • Many customer service operations can be automated, or you can create one-to-one video messages to build strong client relationships.
    • You can create a single, shared email inbox to connect the team and ensure they all have access to the right assets.
    • Customer feedback surveys are available to get a pulse on their experiences and allow you to get more accurate forecasts.
  • Operations
    • All data is synced seamlessly across the enterprise and automated database cleanups save time and improve accuracy.
    • Custom coding is available for reports, dashboards, and automations.

HubSpot CRM Cons

  • It functions best as an integrated, all-in-one solution. Although each part is separately capable, the combined whole is greater than the sum of its parts.
  • You do not have access to some of the best features at lower price tiers—A/B testing in particular.
  • The plans can quickly escalate in price and the contract plans lack flexibility.

Who Is HubSpot CRM For?

There is no doubt that HubSpot CRM is remarkably capable and reliable and it is designed to appeal to different kinds of companies.

HubSpot CRM specifically caters to companies that need an easy-to-use system for marketing, sales, service, operations, and more.

If you have many prospects coming in, HubSpot CRM can help manage them and increase your bottom line.

Through its multiple hubs, it boasts a wide range of tools that can help you promote your company, generate sales revenue, and provide top-of-the-line customer service.

HubSpot CRM offers tremendous value for customers who need an all-in-one solution and want it to be easy to use.

Who Is HubSpot CRM NOT For?

Although HubSpot is a powerful CRM platform, it may not be the best solution for every company. If you are looking for an entirely customizable solution, HubSpot may not offer the necessary level of flexibility.

For small businesses looking for a less expensive choice, there are other marketing and sales software options that are more affordable. Additionally, businesses looking for a self-hosted solution should look elsewhere.

All Things Considered

HubSpot CRM is a complete solution that will help you manage your contacts, develop strong relationships with prospects and customers, and drive more revenue to your company.

The HubSpot CRM is a powerful tool for marketing automation, sales management, service excellence, and lead management—all in one place. The robust features make it a great choice for companies that want to increase sales and improve the customer experience.

Each hub is a simple, independently capable tool that can be used as its own system or as part of the whole. It is scalable and easy to use—it does everything for you, like an all-in-one customer relationship machine.

HubSpot Basics Review

Below is an overview of the HubSpot CRM platform:

What Is HubSpot CRM?

HubSpot CRM is simply a cloud-based software solution that has been engineered to grow your business. It has been designed to help you quickly engage with prospects, convert them into customers, and provide great customer service.

What Does HubSpot CRM Do?

In order to execute its functional areas (CMS Hub, Marketing Hub, Sales Hub, Customer Service Hub, and Operations Hub), HubSpot focuses on 15 key areas to help you manage the functions of your business:

1. Meeting Scheduler App

The HubSpot Meeting Scheduler app helps you manage when and where your important meetings are taking place. You no longer have to trade emails. Instead, you schedule quickly and simply so your calendar stays full.

Working with Office 365, Google Calendar, and HubSpot CRM, the app lets your prospects see your availability and even schedule meetings with multiple individuals at once and groups.

Every meeting flows into the contact database, automatically growing your list without any additional work.

You can quickly embed a calendar on your website and then email that link to the prospect. Or you can use a round-robin meeting link so a prospect can quickly get plugged in with the rep with the most accommodating schedule.

By automating this process, HubSpot CRM helps you close deals faster and frees up your precious time.

2. Social Media Tools

HubSpot’s Social Media Management Software allows you to connect with the people who are important to your business. Using timesaving tools, this program helps you avoid wasting time sifting social streams but instead allows you to focus on those who are meaningful to your brand.

You have access to Twitter, Instagram, Facebook, LinkedIn, and other important social platforms. You can also link your social accounts directly to your blog so that as you publish content, it can be shared in real time.

HubSpot lets you monitor for keyword mentions which alerts you to respond when your prospects mention a critical keyword—you will never miss a mention. By using the same CRM platform as the rest of HubSpot, it easily links social media interactions back to real individuals in your database.

Social media reporting allows you to compare the performance of different campaigns and platforms so that you can accurately assess the return on investment. You can quickly see how social media is generating prospects and leads for your business.

3. Email Tracking Software

HubSpot’s Email Tracking Software works right out of the box with Office 365, Outlook, G Suite, and Gmail—and sets up in seconds.

Anytime a prospect opens up one of your emails and clicks your link, you receive a notification immediately. You can then send a personalized response and turn this prospect into a lead. For those prospects who do not open up an email, you can use the software’s automation capabilities to follow up with them directly. This way, you let marketing automation chase the cold prospects while you close the warm leads.

The email tracker tool allows the sales team to send push notifications seconds after the lead opens your email. By making contact at the right time, you improve email engagement, book more meetings, get more phone calls, and convert more sales.

Furthermore, HubSpot’s contact records permit reps to look at the entire history of a lead’s interaction with the email system. They can see what documents the lead opened, allowing more targeted approaches to future outreach.

4. Sales Email Automation

With HubSpot Sales Automation tools, you can save time and energy as you create workflows to help you with daily tasks.

It works with the same email services as the Email Tracking Software to prevent any prospect from slipping through the system.

Use workflows to automate lead rotation, task creation, and streamline prospect follow-up with sequences. By lining up an automated string of emails and follow-ups, each prospect is enrolled right from your inbox and never has a chance of slipping through the cracks.

Close more leads with sequences and workflows while your prospects get nurtured automatically.

If your prospect is already in the CRM database, the software will use personal details to help you connect better with your contacts. This increases response rates by adding a human touch to your communication. If that is not sufficient, you can pause the marketing automation and directly write specific details before resuming.

Automated workflows will also help you manage information, rotate leads, create deals, and tell your team when a prospect takes a noteworthy step. You can then automatically add tasks to ensure the sales team follows up appropriately.

5. Ads Software

HubSpot Ads Software gives you everything you need to target your ad campaigns and learn which ones convert leads.

Google, Facebook, LinkedIn, and Instagram ads can all be run directly from this program. You can target the best audience for your company and personalize ads to audience segments.

This includes building lists of prospects at different stages of their purchasing journey from CRM data and then targeting them with optimization events. By doing so, your team will offer more relevant content and get better returns on your ad spend.

Hubspot CRM also provides advertising analytics that focus more on return on investment and less on traditional metrics such as clicks and impressions. This way, you can focus your ads on the stages of the client’s journey in alignment with your overall marketing campaign.

The program also gives you automated lead follow-up so that you can manage all the leads you generate without having to do manual data entry. Your sales reps will only pursue the warm leads after the prospect goes through the automated sequence to place them in the right journey-based campaign.

6. Email Marketing Software

Hubspot’s Email Marketing Tools help you design, craft, and send emails without the help of IT or the design team. You will sound like a person, not a marketer, thus engaging with your list in a better manner than ever before.

The HubSpot’s marketing software comes with access to email templates that will display properly regardless of the recipient’s device. They are customizable using a simple, drag-and-drop editing feature that lets you adjust branding, calls-to-action (CTAs), and layout.

Because the tools are linked to the CRM, the user can use their information to ensure they get the links, CTAs, attachments, and subject lines that are most appropriate for them. You can also schedule your campaign to deliver at the time of day you want—regardless of the customer’s time zone.

For the data-driven user, you can A/B test both subject lines and content to see what gets opened and what converts. You can also see who is interacting with the email, what they focus on, and when they open it.

Your email lists are fully integrated with the HubSpot CRM so that subscriber preferences are at your fingertips and your contact lists are always up-to-date.

7. Lead Management Software

Hubspot has cutting-edge Lead Management and Tracking Software that lets you manage every lead your company has in a single, central database.

The software will let the user see every detail about a single lead in a single profile. It also provides a visual representation of every time a lead has had contact with the company—be it email, webpage visits, content downloads, or social media interactions. These details are coordinated across all functions of your operations, sales, marketing, and customer service so that everyone has the full context when working with a prospect.

You can send emails, make calls, and leave notes for any prospect without leaving the program. New prospects are directed to the right sales rep, and you can create and manage tasks for them. This means they spend less time on lead management and more time working through the pipeline.

The software automatically scores and qualifies leads based on your desired characteristics, making predictions based on your historical data. This way, your sales reps can concentrate on the highest likelihood prospects and close more deals.

Finally, the software can segment lists based on any data that you have collected through email, visits, etc. The user can create custom forms to gather data and grow your database so that you have targeted lists to build automated campaigns from.

8. Pipeline Management Tools

Because pipeline management is critical to making deals, HubSpot has Sales Pipeline Management Software that is simple and powerful.

Using HubSpot, the user can rapidly create deals directly from any record in the CRM database. The software will auto-populate with the most up-to-date data, freeing you from wasting effort on data entry and giving you time to close more deals.

The software will allow the user to customize a sales pipeline that matches your actual process, making it simple for your team to navigate. With drag-and-drop ease, you can update your pipeline, assign tasks, and move deals through the process.

Further, you have a full view of the sales pipeline’s progress and health so that you can intervene early enough to make a difference. If there is untapped potential revenue somewhere in the pipeline, the user can identify it and adjust your team’s focus to reach the goal.

9. Sales Email Templates

Hubspot’s Email Templates Builder works with all major email platforms and helps you create a custom template for your sales team to use. From this, they can design personalized emails that match the look and feel of your brand, increase open rates, and generate better quality leads.

You can take your most repetitive emails and turn them into templates for the team. This way, no one wastes time drafting emails that have already been created.

Every template can be used from inside the inbox, whether it’s Gmail, Office 365, G Suite, or Outlook. With one click, you can send an email designed for a particular stage in your prospect’s sales journey.

The user can quickly determine which email templates are getting the job done and which ones are not driving sales with built-in email metrics. Open rates, click rates, and attachment downloads are available for evaluation.

The tool scans templates and the entire sales team, so you can rapidly identify and share the best email templates in your company. Everyone then has access to these high-performing templates, so they have the best email for any occasion. 

10. Help Desk Software

The HubSpot Help Desk and Ticketing Software is an integrated, easy-to-use, unified solution for all things customer service related. It provides superior organization for your team so they can turn disgruntled customers into satisfied believers.

The system creates customer tickets that are visible in a single dashboard to anyone on the team. The user can organize resources around the issue and never lose a ticket. Further, the automated nature allows metrics like response time, ticket volume, and completion rate to be readily viewed. This way, you can manage the work center and improve the customer service experience for agents and customers alike.

The tool automates ticket creation regardless of how it is generated—via web form, email, or chat. This way, your team is not wrapped up in the administration of the system but can get down to the business of serving your customers.

Further, the software can help your team prioritize tickets so that they more quickly address the most important requests. The tickets all have CRM details about the customer, such as purchase history, product information, and service problems. Hence, they have the full picture to provide rapid support to the customer.

11. Online Form Builder

HubSpot offers an easy-to-use Online Form Builder to help populate your CRM with leads.

The forms the user creates with this drag-and-drop tool are automatically entered into the CRM database. Forms can be integrated into your existing website or placed on a standalone page.

The builder has a dozen field types to get responses in the most helpful form—date picking, radio buttons, dropdown menus, check boxes, or text. The user can put up to 1,000 fields in any given form and advanced users can create forms that show new questions to visitors each time they come to your website.

You can set up your forms to trigger notifications and automated email sequences depending on their completion. Using an automated follow-up pathway frees up time and starts the path from lead to paying customer.

12. Chatbot Builder

The HubSpot Chatbot Builder does not require any coding to use and is scalable to have unlimited conversations, qualify prospects, provide common customer support, and schedule conversations.

Using chatbots helps keep your one-to-one, live-chat team from being overwhelmed by the volume of work. Any process that can be automated can be run through a chatbot, leaving your team to engage only in complex conversations that require a live agent. Your chatbot can turn over the conversation at predetermined points to a live agent so that your customers get the service they expect.

The HubSpot Chatbot Builder comes with basic templates to get you started, or you can work from the ground up and start from scratch. Either way, the builder lets you customize to your heart’s content—adjusting copy, changing the tone, adding questions and responses, etc.

Like everything in HubSpot, the chatbot has access to the CRM database. Using known data, the bot can deliver personalized messages, making it sound more human. The conversation itself will be stored in the CRM timeline for that contact, ensuring the team has access to the prospect’s full chat history.

13. Live Chat Software

Hubspot’s Chat Software allows your team to have real-time conversations with contacts in a way that promotes connections and relationships.

In today’s business environment, customers want information to be at their fingertips. Chat allows your team to provide these consumers with what they want and need. Chat can answer customer service questions, send leads to a sales rep, or provide booking assistance.

Using the chat widget, the user can easily customize welcome messages for different web pages or groups in your audience, giving you a chance to interact with those visitors – right when they are most engaged.

Your team can see the complete context and a crystal-clear history of every interaction because all conversations are automatically saved in your conversation inbox and displayed on the contact’s timeline.

You can answer chats from a single inbox, from where you can create support tickets, make phone calls, take notes, create tasks, and send emails. The user can also chat while on the road, using Slack or the HubSpot mobile app. And if you are unavailable to chat, you can set up the system for email, allowing you to get back with your prospect at a more convenient time.

14. Marketing Analytics

The HubSpot Marketing Analytics and Dashboard Software was created so that you have a one-stop shop for all performance measuring tools.

The software is designed to follow the complete life cycle of your customers, from anonymous visitors to prospects, to warm leads and then to loyal customers. The user can generate reports at any level, allowing them to track visitors’ behavior and create marketing automation workflows to respond to their actions.

HubSpot’s software allows you to measure traffic down to the individual page level. You can see where your visitors are coming from, what sources are bringing in the most eyes, how long your sessions are, and what your conversion rates are. This way, you can focus your inbound marketing on the traffic sources that matter most for bringing in value.

The user can place reports on your dashboard for every marketing channel you engage with—CTAs, blog posts, landing pages, social media, emails, and your website. This puts information at your fingertips that can be shared with your team in order to make smart decisions for future direction and growth.

15. Landing Page Builder

Hubspot has a Landing Page Builder that is simple to use and creates a professional landing page in minutes.

You no longer need the help of IT or a design team to create a landing page that will convert. HubSpot has a library of proven designs optimized for the mobile platform. Any design can be customized with drag-and-drop technology so that your layout, forms, and content are always on-brand.

With smart technology, the user can dynamically personalize landing pages for your visitors. Whether you want to segment on location, device, contact detail, or lifecycle state, you can provide the visitor with unique, individual content to improve conversion performance.

The user also has access to a full range of analytical tools to optimize your best conversion landing pages. You can examine your contact-to-visitor ratio and run multiple page variations to identify the clear leader. Split testing of any element of your page—forms, images, CTAs, headlines, and content—is available so that you can generate more leads.

How Much Is HubSpot?

Like many business software programs, HubSpot Customer Relationship Management has multiple pricing levels, billed monthly. You can start for free, then upgrade to the next package depending on your needs.

HubSpot comes with the free version CRM and then has the option to add additional modules: Marketing Hub, Sales Hub, Customer Service Hub, CMS Hub, and Operations Hub.

These hubs may be added individually to the CRM or combined into either pre-made or a la carte bundles.

Each of the hubs is charged separately in four additional tiers. These tiers are referred to as Free, Starter, Professional, and Enterprise. Each tier is differentiated by the number of contacts you can manage and an increase in functionality. 

HubSpot Free

The entry-level access to HubSpot has the benefit of being absolutely free of charge. Although the price is zero, there is no lack of capability at this level.

With this free version, you will receive the following impressive features:

  • Contact management
  • Contact website activity
  • Companies and company insights
  • Deals and deal pipeline
  • Gmail and Outlook integration
  • App Marketplace integrations
  • HubSpot mobile app
  • List segmentation
  • Tasks and activities
  • Basic bots
  • Mobile optimization
  • Live chat
  • Custom support form fields and custom properties
  • Prospects
  • Ticketing
  • Shared inbox
  • Ad management and retargeting
  • Reporting dashboard
  • Email tracking & notifications
  • Email templates
  • Email marketing
  • Email scheduling
  • Team email
  • 1-to-1 email
  • Email reply tracking
  • Email health reporting
  • Forms and form follow-up emails
  • Landing pages
  • Messenger integration
  • Canned snippets
  • Documents
  • Calling
  • Meeting scheduling
  • Marketing events object
  • Quotes

HubSpot Starter

The Starter tier of HubSpot is the next step in pricing and functionality. It includes every feature of HubSpot Free plus:

  • Removal of the HubSpot branding from forms, meeting scheduling, documents, 1-to-1 email, email marketing, landing pages, and chat
  • Email and in-app chat assistance
  • Sales tools to organize processes via simple marketing automation, task queues, stripe integration, conversation routing, and multiple currencies
  • Tools to improve retention by tickets-closed reports, rep productivity reports, and time-to-close reports
  • For content management, premium hosting on a content delivery network, a standard SSL certificate, and a web application firewall
  • For website building, the drag-and-drop editor, website themes and local development, and access to the asset marketplace
  • Custom field mappings

This tier includes up to 1,000 contacts and allows for two users. This level’s cost varies between $23–$45 per month based on the number of hubs being purchased.

HubSpot Professional

The Professional tier of HubSpot is where you get your whole marketing and sales team working together. It offers all the features of HubSpot Starter plus:

  • Phone support
  • Omni-channel marketing automation
  • ABM tools and marketing automation
  • Dynamic personalization
  • Multi-language content
  • Social media
  • Video hosting and management
  • Contact and company scoring
  • Collaboration tools
  • Campaign management
  • A/B testing
  • Ads optimization events
  • Contact create attribution
  • Website traffic analytics
  • Campaign reporting
  • Custom reporting
  • Sales force integration
  • Sales analytics
  • Deal stage, task, and lead rotation automation
  • Record customization
  • Required fields
  • Business forecasting
  • Sequences
  • 1:1 video messaging
  • Smart send times
  • Calculated properties
  • eSignature
  • Help desk automation
  • Ticket routing
  • Onboarding sequences
  • Standard contact scoring
  • NPS surveys
  • Customer experience surveys
  • Customer satisfaction surveys
  • Smart content & reporting
  • Password-protected pages
  • SEO recommendations & optimizations
  • Content strategy
  • Google Search Console integration
  • Content staging

HubSpot Professional allows up to 2,000 marketing contacts and five users. This level costs between $360 and $800 per month, depending on which hubs you are purchasing.

HubSpot Enterprise

HubSpot Enterprise is the top-of-the-line tier of HubSpot pricing and functionality, offering all the features of HubSpot Professional plus:

  • Single sign-on
  • Hierarchical teams
  • User roles
  • Field-level permissions
  • Custom objects and salesforce custom object sync
  • Adaptive testing
  • Multi-touch revenue attribution
  • Behavioral event triggers and reporting
  • Predictive lead scoring
  • Sales analytics
  • Business playbooks
  • Conversation intelligence
  • Calculated properties
  • Record customization
  • Goals
  • Memberships
  • Web apps
  • Content partitioning
  • Activity logging
  • Custom domain security settings
  • Site performance monitoring
  • Code alerts
  • Additional root domains
  • Multi-domain traffic reporting
  • Programmable marketing automation
  • Webhooks
  • Data quality automation
  • Duplicate management
  • List segmentation
  • Teams
  • Required fields
  • Custom reporting
  • Standard contact scoring
  • Deal and company scoring

This level of HubSpot pricing lets you have 10,000 contacts and ten users. Based on the hub you need, the price here is from $1,200 to $3,200 per month.

Other HubSpot Charges

From this point, the pricing on HubSpot becomes more complex. In addition to charges for each hub you add, you will also pay more per month for every user or group of contacts you want to access HubSpot.

As you might imagine, the cost of HubSpot can ramp up quickly. However, the company provides the option of bundling your hubs together in a less costly, unified package. This way you will save $800–$1,000 over the piecemeal prices of purchasing each hub separately.

Additionally, you can upgrade your plan with additional services and features. These include increases to your ad, reporting, domain, transcription, and API limits. You can further add business units, transactional emails, custom SSL, and dedicated IPs for an additional cost per month (varying by service and pricing tier).

You can also customize and enhance your plan with expert guidance and support from HubSpot’s training team and consultants. This assistance is designed to help you transition to the system and create a marketing strategy to implement with HubSpot.

HubSpot’s marketing and sales teams are available to help a company decide what plan and hub is best for them.

HubSpot CRM Software Ratings

HubSpot CRM Functionality Rating – 4.5/5

HubSpot CRM has a strong focus on the individual buyer’s journey. Every part of their highly integrated software suite is dedicated to taking a visitor and turning them into a paying customer.

Their reporting process is robust, with detailed analytics that can be customized for your needs. The ability to view data in different formats makes analysis faster and more accurate, which helps you move to a more personalized marketing strategy faster. 

Their contact list management is a stand-out feature in a crowded CRM market and their mobile platform is fast, easy to navigate, and reliable. With this software, you can send and receive emails and make phone calls right from your office or mobile device.

All this wraps up into a high functionality score based on HubSpot’s leveraging the best-in-class features of their business software package.

HubSpot CRM Customer Support Rating – 4.5/5

Customer service options at HubSpot vary depending on the pricing plan you are on. For the top two tiers (Professional and Enterprise accounts), customer service is available through chat, email, and direct phone support lines. These support services are highly responsive and accessible to customers.

At the Starter tier, you lose the option for phone support and with the free version, you only can receive support via the online community. This last method certainly will not get you real-time information, but the asynchronous advice from the experts in the community will solve most problems handily.

In addition to the above, HubSpot hosts a broad suite of online education programs to meet the needs of its customers. A blog with pages and pages of articles, a knowledge base with hundreds of FAQs, and a video library with such detailed information that it can lead to certification in HubSpot are all available no matter what pricing tier the client subscribes to.

This ample approach to customer support coupled with a well-designed product makes for a winning combination in the client services department.

HubSpot CRM Ease of Use Ratings – 4.5/5

HubSpot takes pride in making its CRM software as intuitive and user-friendly as possible. Their reporting interface is heavily data-driven, with graphs and charts that make it easy to visualize performance metrics quickly and completely.

The company takes this high, ease-of-use approach across the board with its CRM product, aiming to make the process of managing your customer relationships as painless as possible. Even if your sales staff is not tech savvy, they should have no problems navigating the system.

HubSpot CRM takes great pains to make their CRM easy to use, both in the office and the mobile version. Every feature of their CRM is accessible from a mobile device, so you can manage your customers wherever you go.

This ease of use as a whole puts HubSpot’s software in a place where they deserve a high rating for usability.

HubSpot CRM Value For Money Rating – 4.5/5

Given that HubSpot has multiple pricing tiers, you must be specific when you ask what you are paying for.

When broken out into its components, HubSpot’s pricing tiers are standardized across all accounts in their CRM system. With each increase in tier comes an increasing number of features and benefits. How important those features are is something only an individual company can decide.

That being said, no one can argue that HubSpot does not pack a ton of value into its product. Very few CRM systems can compete with HubSpot’s robust feature set at their price points.

Value for money is a selling point that HubSpot uses extensively, and it shows. Their CRM helps companies of all sizes, and the company offers a generous entry point to new customers on their Free or Starter Tier pricing plans.

Public HubSpot Reviews

HubSpot CRM has a full suite of CRM features for both sales and marketing teams, as well as a full-function reporting suite. The product is also scalable, allowing its customers to grow from the entry-level account with a Free plan all the way up to an Enterprise account.

HubSpot CRM is an industry power player, so it was easy to go to other review platforms and see what the customers think of the product.

Capterra HubSpot CRM Review

Capterra gives HubSpot an overall ranking of 4.5 out of 5, with an ease-of-use ranking of 4.4 and a customer service score of 4.4 as well. With more than 2,800 reviews submitted, these scores helped HubSpot make the Capterra Shortlist “Top Performer” for Online CRM Software.

Individual Capterra reviewers also had positive things to say about HubSpot. They thought it was a great tool even in the basic version and that its capabilities only improved as you went up the tiers. One reviewer said, “Functionality is awesome, and the opportunities are seriously endless for what you can do.”

HubSpot’s mobile features scored highly with these reviewers, as did their helpful online resources and extensive integrations with other software. Also, the reviewers thought there was a lot of educational merit in the product, making it easy for new users to implement a solid workflow.

Of course, there were some negative reviews as well. Many of them revolved around bugs in the software that impacted some of their daily routines. Others complained that workflows were confusing at times.

Overall, HubSpot received a high number of positive reviews and its customers thought it was an excellent option for both marketing and sales teams.

GetApp HubSpot CRM Review

With over 2,000 reviews on GetApp, HubSpot received a 4.5/5 overall rating, with 93% positive reviews. Additionally, an impressive 97% would recommend the software to others.

On GetApp, reviewers said that the user experience was a standout feature. The ability to have multiple users answer email and chat was appreciated, as was the capability of having email and the CRM database so tightly integrated.

Another common theme in the positive reviews was the value for money that HubSpot provided. Many reviewers thought it was an outstanding offer for what you got, with the ability to deep-dive website visitors being worth its weight in gold.

Some of the less glowing reviews complained about the things the software doesn’t have—the ability to go beyond 1,000 custom fields in forms and the lack of industry-specific tracker customization. Others lamented that they had to spend too much time on Google to learn how to operate some portion of the program.

TrustRadius HubSpot CRM Review

With over 1,300 reviews logged on TrustRadius, the overall rating for HubSpot was 8.3 out of 10. Additionally, HubSpot was designated a “Top-Rated” CRM software by the review site.

Reviewers at TrustRadius had positive things to say about HubSpot’s features. They liked the integrations and marketing automation available to the team, as well as the ease of use and the stability for use on both desktops and mobile devices. They also found it helpful that HubSpot was easy to comprehend for those who don’t have much experience in CRM software.

The majority of negative reviews at TrustRadius concerned the cost of the product and its associated services. Some of the reviewers thought HubSpot was on the expensive side for a CRM and marketing software and others felt that some features were too pricey. Also, there were complaints that the user experience was not as straightforward as it should be, with older reviews referring to more issues than newer ones.

These negative reviews aside, most customers found HubSpot to be a great tool with many good features and excellent ease of use. They thought that HubSpot was a great first step into CRM software for small businesses, with the ability to provide an excellent upgrade from basic systems.

Overall HubSpot CRM Review

In review, there is no doubt that HubSpot reviews were pretty favorable about the features of this software. Reviewers said that they felt that Hubspot was an excellent step into CRM software, with all of its perks and capabilities managing to impress.

Many reviewers also felt that the software was easy to learn and implement, with a lot of online resources available from HubSpot to help out. The company’s exceptional mobile support scored highly as well as their extensive integrations and helpful integration plugins.

Satisfaction was high, with the customer experience being a standout feature for many of them, although this was not universal.

Both positive and negative reviews agreed that HubSpot was one of the pricier CRM software options out there per month, but most felt that you’re getting a lot for your money.

Frequently Asked Questions

What is HubSpot?

HubSpot is a CRM and marketing automation tool that enables businesses to generate qualified prospects, convert them into customers, and delight them in order to maximize customer lifetime value. It gives every department the ability to transform how they do their work so that all your teams can drive more revenue for your company. It is also a cloud-based software with customizable templates that are integrated throughout a centralized hub.

Which is the best HubSpot package?

This is a question that cannot be answered until you discuss your needs with customer service. HubSpot offers different subscription plans to meet the different needs of companies in all stages of growth, each providing a set number of services and features. Additionally, there are a la carte options available so that your company can customize your plan to fit its specific requirements.

Is HubSpot legit?

Years ago, HubSpot was a new player in the CRM world, but no longer. With revenues of $1 billion, a listing on the New York Stock Exchange, and more than 15 years since inception, HubSpot is a major player in the business software space. They’ve grown significantly over the last several years to maintain that position. In light of this, I have no doubts about HubSpot’s legitimacy and its role as a leading provider in this space should be taken seriously. They will be around for the long haul and continue to support their software offerings.

What are some of HubSpot’s features?

HubSpot includes tools for communicating with customers, inbound lead management, organizing marketing campaigns, and reporting on success. HubSpot is a great solution for sales teams since its CRM features help track every touchpoint you have with your customers. You can track your emails to see which ones drive more traffic and sales with the email management tool. When you use HubSpot, you can track web activity and form submissions to see what marketing initiatives are working best for your company. Years ago, you would not have seen such capability, and certainly not in a free plan. However, now you can use HubSpot’s management systems, sales tools, and marketing hub to improve the company’s bottom line.

Who should use HubSpot?

HubSpot is an excellent choice for small and medium-sized businesses that want to strengthen their marketing. It offers a suite of features that allows you to manage your inbound marketing efforts and automate routine tasks like email blasts or Facebook posts. Its feature set is hard to beat and a great solution for companies that want to attract and convert more customers. Businesses will want to use HubSpot if they are in the digital marketing industry or any other sector that requires lead generation and nurturing.

Do I need HubSpot?

A company that wants to drive results, use cutting-edge marketing software, and grow the customer base through a feature-rich, online platform should examine HubSpot. The software allows you to create messaging that resonates with customers, whether communicating with them via email, chat, phone, or social media. You can also monitor your site’s SEO to improve the rankings of your content and track which pages are most effective at driving visitors. HubSpot is a solid and powerful option for any business owner or marketing executive. 

Do I need to be technical to use HubSpot?

HubSpot is easy to use, requiring no special technical skills or extensive training to get started. That being said, in order to exercise all aspects of your software suite, you will need to devote time to learn about its various functions. This can be accomplished via onboarding training, where you can also get a comprehensive overview of the entire suite that provides more in-depth training as you begin to use each feature. All the tools are intuitive, but a digital marketing team may find them overwhelming at first. That’s why the customer support team stands ready with on-demand access to HubSpot’s award-winning customer service.

Is there an app for HubSpot?

The HubSpot mobile app is available for iOS and Android devices. The app allows you to manage your contacts, follow up with prospects, schedule campaigns, check reports, and send messages effortlessly on the go. Whether you are in the office or out in the field, you can use HubSpot’s mobile application to collaborate with your team members, access all of your marketing and sales data, and seamlessly stay on top of your customer relationships.

Does HubSpot have a refund policy?

HubSpot stands by the contracts that you sign with them, meaning that once you have signed on for a plan, they will hold you to it. The good news is that with the free version available to companies, you should be able to make an informed decision on whether you want to devote financial resources to HubSpot without needing to spend any money.

Can I try HubSpot before signing up to see if I like it better than our current system?

HubSpot has a free tier that lets you try the software before deciding to purchase. Using HubSpot at the free level does not provide full functionality but it does provide enough access to the core of the software to determine whether it is a good fit for your company.

Does HubSpot work with other software?

Absolutely. HubSpot has more than 800 integrations that allow you to expand the functionality of the software. The list is expansive, with more functions than most of HubSpot’s competitors. As a few examples from the hundreds available, HubSpot integrates with Facebook, CallRail, Microsoft Office 365, Eventbrite, Slack, Twitter Manager, and Zapier.

What is HubSpot customer support like?

HubSpot’s available support changes depending on the tier of the customer. Everyone has access to the HubSpot Community, where you can ask questions of experts. All tiers also have access to the HubSpot blog, Article Knowledge Base, and the Video Academy. At higher tiers, email, chat, and phone support open up as other options. The customer support team is known for fast response times and resolving problems quickly.

What can I do with HubSpot?

HubSpot is not just a CRM or marketing software; each feature is part of an integrated platform for marketing, sales, and customer service. Using Hubspot can help you focus on the big picture rather than on the details that can be time-consuming or even detrimental to business development. The program provides real-time insight into your customers’ level of engagement, and its inbound marketing automation is highly customizable and attractive to prospective customers. HubSpot also features tools for lead management, email marketing, SEO analysis, social media monitoring, and analytics (all with CRM).